In order to create a Simple KPI, click on the ‘Data Lab’ option inside the left-hand menu and then click on ‘KPIs’. Inside the KPI screen click on the round blue + sign on the bottom right of the page. Now select the ‘Complex’ option and the KPI creation screen will appear. Here you are able to type your chosen formula on the line using ‘@’ to see the list of Simple KPIs you have already created. Your formulas can include any of the following symbols “( ) / * + – “.